About Us


Born as a natural extension of consultancy Brand Team Partners, BTP Unite was created as a bridge between brand strategy and it’s ultimate manifestation in the marketplace. A smart strategy can fail without great content and great content is a waste of resources if it is off strategy. And…both can fall short in execution if production quality is lacking.

BTP Unite is a nexus of communication strategists and creators working together in a low overhead structure to develop integrated plans and content quickly and affordably. We then execute via world-class production talent sourced through the proprietary Collaborynth platform.

How We Work


ONE AGENCY, THREE WAYS OF WORKING

From one-off projects to long term engagements, BTP Unite has a flexible structure to meet a variety of needs. We often partner with existing resources and in-house creative teams.

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Agency in the Cloud

Known, award-winning creators; vetted work

Best for projects with an established brief

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Agency on Demand

Core team with supplemental creators

Best for series of projects; briefing support

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Custom Agency

Dedicated teams assembled for specific client & category expertise

Best for long term engagements

BTP UNITE PARTNERS: AN END-TO-END SOLUTION

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BRAND STRATEGY

Brand Team Partners Understands, Unlocks & Unleashes the power of brands. We dig deep to gather crucial foundational intelligence, distill it into a clear, compelling and inspiring articulation of your brand that, in turn, leads to transformative, award-winning marketing platforms.

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COMMUNICATIONS PLANNING AND CONTENT CREATION

BTP Unite’s communication strategists follow a robust planning process to develop the most effective and efficient means to deliver your message. We then create the campaigns and content that fits your brand objectives... from collateral to social to major broadcast commercials

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CONTENT PRODUCTION

The COLLABORYNTH system gives us access to a vast network of top production talent and companies. We match the best resources to the project through a proprietary vetting and bidding system, saving time and money. We tailor everything to your needs, so whether the project is large or small we’ll get the right team for the job.

Core Services


Communications Planning

Media Planning and Buying

Digital

Social

Broadcast

Print

Radio

Design

Web Development

A Sample of Previous Brand Experience