Client role? Agency role? Yes. We work with you to solve problems together.
THe MARKETING CHALLENGE:
Brands need breakthrough communications now more than ever. The amount of content is exploding exponentially but consumer engagement rates remain flat. As a result, 5% of content is generating 90% of all engagement. We believe the answer is to deploy subject matter experts on every assignment and arm them with unassailable consumer insights.
UNITING CLIENTS WITH CREATORS:
BTP Unite is a nexus of 250+ senior strategists and creators, cast for specific client needs, working together to create breakthrough communications. Our core leadership team manages each client engagement for optimal speed, efficiency and effectiveness.
WHY IT MATTERS:
We have an extremely low overhead structure; bricks and mortar and idle resources don’t contribute great ideas and are a drain on ROI (ours and our clients’). The result is a savings of 50-75% over traditional consultancy/agency/production models.