UNITING TEA LOVERS WITH TRUE-TO-THE-TEA TASTE
The Challenge
Tejava® is a premium ready-to-drink unsweetened black tea that is available in six flavors and has distribution in California, Arizona, Nevada, Washington, Utah, and Oregon. As a regional brand in a sub-segment that is led by consumer beverage giants – Pepsi® and Coke-Cola®, the goal was to launch a campaign that would dramatically increase awareness and consideration of Tejava®.
What We did
We created the Tejava is Tea-Luscious campaign, launching with TV, social, display, In-Store, OOH and audio. The campaign highlights the bold, smooth true-to-the-tea taste of Tejava®, which is beyond delicious. Through research, consumers revealed that the experience of drinking Tejava® goes beyond just the great taste – it hits all your senses. You can see it, taste it, smell it, and feel it. Our macro-style imagery showcases the sensory drinking experience and provides the reason Tejava® is different, from the fields in Indonesia to the small-batch brewing process.
Video
radio
social media
out of home
digital display
