Uniting Families with Milk that is Better than Dairy

The Challenge

Ripple is a relatively new entrant in the plant-based milk category. With several large players in the space, Ripple asked us to create an integrated campaign that would break through the clutter and convince consumers that Ripple is the closest thing to dairy – but better.

What We did

We created the “Moooove Over to Ripple” campaign, launching with TV, social, digital/rich media, print and an influencer event. The creative featured cows enjoying some vacation time – thanks to consumers switching from dairy milk to Ripple. The TV campaign rated in the top 8% of all category ads and delivered 40% higher short term sales potential than the average dairy product ads. The social extensions had strong CTR & efficient CPMs, beating benchmarks on video completions and click through rates.