Things we've learned by uniting a new agency model with clients who can't afford to do business as usual.

Marketing on a Budget During COVID-19

In the age of COVID-19, marketers have had to manage the uncertainty of the times. With an economy that contracted more than 30% in the first half of 2020, most businesses have taken in less revenue and have less money to spend on promotional activities. In order to effectively promote their products, marketers have had to find ways to be more efficient in their methods in order to be successful. 

How do marketers most effectively navigate this situation? We have several solutions:

– Simplify your messaging. Promote your most effective communication to drive business. Utilize your messaging in a consistent manner across channels. 

– Focus on your most efficient and effective marketing channels if you are short on resources. E-mail marketing is one of these channels; the use of e-mail continues to increase globally, and is effective in directly reaching your audience because your messaging goes straight to your audience’s inbox. 

– Strengthen your social media presence. This is a cost-effective channel to connect to your audience in a meaningful, efficient way.

– Improve your organization’s SEO. This may be the easiest way to improve your marketing while on a budget. Ensure that your business has the best possible placement in an online search by adding relevant keywords to your website, as well as meta data to your website’s code. All it takes is a little work and it will make a significant difference in your website traffic. 

These are a few of the steps that can be taken to make the most of a limited budget during COVID-19. Assess your business’ budget, focus on what’s most effective, and continue to execute your marketing strategy. By assessing your strengths and areas where you could increase efficiency, you’ll make the most of what you have.

Looking for some help as you market yourself? Unite with us. 

Written by Matt Burr - Matt has experience in marketing and communications roles at a number of organizations.

    Leave a Comment

    Your email address will not be published. Required fields are marked *