UNITING SPORTS ENTHUSIASTS WITH SPORTS HEAVEN
Willow Hill Golf Course was a sleepy nine hole layout that golfers had forgotten about. A developer bought the course and surrounding land with plans to reinvigorate the course and build a premiere sports and entertainment complex around it: The Willow Hill Sports Village. Our job was to drive immediate traffic to the course and introduce the new Sports Village to the midwest.
What We did
We rebranded and rebuilt the golf course website, launched aggressive email and social campaigns and bolstered ecommerce. Web traffic grew 4x, email engagement rates delivered at 4x norms and revenues grew 8x versus the previous season.
We also developed the Willow Hill Sports Village master website, driving awareness and sponsorship of the sports dome, fields and concert venues.