UNITING SPORTS ENTHUSIASTS WITH SPORTS HEAVEN
The Challenge
Willow Hill Golf Course was a sleepy nine hole layout that golfers had forgotten
about. A developer bought the course and surrounding land with plans to
reinvigorate the course and build a premiere sports and entertainment complex
around it: The Willow Hill Sports Village. Our job was to drive immediate traffic to the
course and introduce the new Sports Village to the midwest.
What We did
We rebranded and rebuilt the golf course website, launched aggressive email and
social campaigns and bolstered ecommerce. Web traffic grew 4x, email engagement
rates delivered at 4x norms and revenues grew 8x versus the previous season.
We also developed the Willow Hill Sports Village master website, driving awareness
and sponsorship of the sports dome, fields and concert venues.
WILLOW HILL GOLF COURSE WEBSITE
WILLOW HILL GOLF COURSE SOCIAL
WILLOW HILL SPORTS VILLAGE WEBSITE
