UNITING HOME CHEFS WITH CULINARY POSSIBLITIES
Most consumers know the KitchenAid brand by its stand mixer. Many home cooks even credit this iconic appliance for the confidence they feel in their kitchens. Ironically, not nearly as many cooks were aware of KitchenAid’s many equally reliable and innovative appliances. We set out to change that.
What We did
We created the “There’s So Much More to Make” campaign to tap into home chefs’ enthusiasm for conquering new recipes. It’s a campaign that’s full of possibilities, and of “can.” The campaign increased chefs and cooks’ culinary passion, skill and daring. We helped them enter fearlessly into the edible unknown. KitchenAid became known for culinary passion and for providing a kitchen full of stainless steel sous chefs where the possibilities are infinite.